Google Plus is Not a Blog

Google receives a large percentage of my online attention. They host my email as well as my calendar. Google deposits money in my company's bank account every month thanks to their Adsense product. I collaborate with people using Google Docs. I promote products and services using Google's Adwords. If I need to map directions, I use the Google Maps-powered navigation feature on my Android phone. And of course, I rely on search results from Google to find all kinds of information. Now I'm exploring (and loving) Google+. But I'm left scratching my head at the idea of pointing my blog at my Google+ profile.

While I did what was essentially blogging for LockerGnome back when we only published newsletters, I created my first personal blog as a place to share my thoughts on things that didn't really fit with any of the tech themes we wrote about daily. I setup an early version of Movable Type with a fairly ugly design and was off to the races. The type of personal blogging I do remains a largely personal affair. Sure I'm posting my thoughts in a public space and I welcome feedback, but I'm really writing for me.

When Kevin Rose announced on Twitter he was redirecting his domain to his Google+ profile, my first thought was, WHY? Kevin is correct that the feedback on Google+ is more instantaneous, but I don't write for instant gratification. I write because I feel like I need to say something.

While my posting here is erratic and I should spend some time developing it out a bit, is 100% me. I chose the elements on the page. I can ban commenters if they offend me. I can swap in a new theme if I choose to. The various sidebar and header elements were handpicked by me as things I wanted to draw attention to. Google+ affords me none of that. I can add a few selected fields to my Google+ Profile, but I'm otherwise at the mercy of the Google UX team. Blogger and provide more personalization if you prefer to let someone else deal with hosting issues.

The other reason I won't be moving my blogging to Google+ is because someday it will be gone. Social communities on the web are nomadic, making the social camps impermanent. Yesterday's AOL became MySpace became Facebook and Twitter and now Google+. It's unlikely any of the places we are spending the majority of our time now will still be there ten years. While I may change my focus, I will very likely still be thinking out loud on the domain for as long as I'm able to communicate.

Of course, you will also find me on Google+, where I share interesting things I find that I don't feel the need to write about.