Chinese Sunlight Protection

Women in Beijing have a very Victorian obsession with avoiding sunlight and keeping their skin pale, wearing sleeves to cover exposed arms and those full face sun visors. I can't figure out how this fits in. In my travels around Beijing, I stopped at a Wal-Mart, which had a huge display of Jissbon condoms in the middle of the aisle, which was odd in that I've never seen condoms get prime retail space in the U.S. The English product description on the box was too fun too ignore. Guess I'll add this to the list of things to bring should I ever find myself at a nude beach.