It won't matter how many times it's said or who does the saying, if you want people to read what you write you need to write consistently. By consistent, I mean keep a regular schedule.
This is what made the morning paper successful in its day. This is what made the nightly news successful in its day. This is what makes every blogging company worth an AOL buyout successful.
"You know The New York Times is going to be on your newsstand every morning," Mr. Steele said. Gawker Media operates on the same principle, replacing amateur bloggers' intermittent, as-the-mood-strikes postings with a steady, predictable feed.
Of course, you also need to write something people want to read, but be there like clockwork and they come back for more. This is something I wrestle with everyday working from home; life gets in the way of work, but if you want to succeed, you have to show up on time no matter where "the office" is.