9 Lives for X10?

After acheiving a special place in history as one of the more annoying users of pop-up advertising, with promotions aimed at spying on attractive females, X10 is now entering the home entertainment space. Lola promises remote access to your audio files using the same technology powering the X10 spy cams. I have no idea whether the technology is any good, but I'm not likely to trust the company based on their annoying marketing tactics.