After the hype dies down, iTunes is just another media player for Windows, with a built-in store. The Windows version looks and feels much like the Mac version, appearing to be nothing more than a pretty face for the audio portion of QuickTime. The win for PC users is a convenient solution for purchasing downloadable music to play on the market-leading portable music player, the iPod. Despite my love of Mac OS X and its collection of digital media apps, I'll be sticking with Windows Media Player and WMA files for my portable music listening needs. With support from a greater number of players, it just makes more sense.