Jake Ludington’s Digital Lifestyle

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pSocial Media school is almost in session. If you’re still trying to get your head around how to use Twitter, want to know why you need to blog, need to attract high quality employees to your company or simply want to know how to connect the dots with local social media opportunities, you should join me at the Social Media 101 conference on September 25, 2009 at the Executive Briefing Center on Microsoft’s Redmond Campus./p pI’m specifically speaking on a panel about blogging and there’s also a ton of great information on how to use Twitter for your business, along with using social media to attract talented people to your company. The event starts at Noon, so you can even get some work done in the morning before sliding out of the office for an afternoon of social media education. See the full a href=”http://eastsidebusinesstechnology.com/2009/08/17/agenda/”Social Media 101 agenda/a for more details. Tickets are reasonably priced at $60 for an afternoon of social media education – a href=”http://sm101.eventbrite.com/”register now/a./p

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Something I read a few years ago led me to go on a quest to reduce the number of things I attempt to do simultaneously. If I need to concentrate, I close my email, shut down my IM clients, and focus on the task at hand because there’s a fair amount of science indicating people waste more time when they try to do too many things at once. How much multitasking is too much varies from person to person, but it creates a struggle for priority in your brain that often leads to wasted time figuring out where you are in each task. I can’t find the original article I read about the negative impact of multitasking, but this highlighted article from Scribd does a good job of pointing out how the brain works (or doesn’t). The relevant section starts on Page 4, but the whole article is fairly interesting.

The Multitasking Generation – Multitasking in the Digital Age (Highlighted)

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I was a member of this cult long before my friend Bre Pettis spelled it out in a manifesto. While I’m known to procrastinate on occasion, I’m far more likely to try stuff, see it succeed or fail, and move on to the next thing. In a nutshell that is the Cult of Done.

1. There are three states of being. Not knowing, action and completion.
2. Accept that everything is a draft. It helps to get it done.
3. There is no editing stage.
4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.
5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
6. The point of being done is not to finish but to get other things done.
7. Once you’re done you can throw it away.
8. Laugh at perfection. It’s boring and keeps you from being done.
9. People without dirty hands are wrong. Doing something makes you right.
10. Failure counts as done. So do mistakes.
11. Destruction is a variant of done.
12. If you have an idea and publish it on the internet, that counts as a ghost of done.
13. Done is the engine of more.

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The whole idea of people claiming to be overwhelmed with information never sits well with me. I have tons of potential places I could get information every day, but largely tend to ignore all of them unless I’m addressing a specific issue or topic. I know all the information is right there. I suppose I could get sucked into the vast universe of information. Instead I dip my toe in by querying Google, or my Sent items in Outlook, or my accounting software, or whatever other information repository is most likely to have the answer I need at that time. I’m not buried under this information all the time. In general it sits waiting for me to need something, the same way a book sits waiting for someone to read it.

Mark Cuban sums this up better than anything else I’ve seen calling the world we live in Open Book. The open book testing analogy is a good one. Dori Smith’s idea of the Backup Brain is another good analogy. There’s no real need to be a repository of information when there are plenty of good tools for filing and forgetting until you need to recall. That’s largely what motivated me to start blogging many of the things I do in the first place – by documenting something in my sphere of control, I have a much smaller result set to draw on when I need to recall that information later.

Sure there are additional inputs that might grow the influx of information – subscribing to lots of blogs, getting lots of email. These are inputs that can largely be turned off. Stop responding to any email you don’t care to address and the overall rate of email will decline. Unsubscribe from blogs you don’t read, or use reading filters and read summaries to narrow your “required reading” list to only what you really need to read.

It’s amazing how much more time I have every day that I don’t scan the headlines of every blog I subscribe to. The emails I need to respond to get attention in a timely manner. The rest of the information waits patiently until I need it (which for 99% of it will be never).

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Important question – are you obsessed with finding ways to do things faster just because it’s faster, or is there an underlying meaning to your optimization?

Gina Trapani’s spearheading of the Lifehacker movement is a massive brain dump of solutions for optimizing every aspect of your life. As she emphasizes in her ETech talk, it’s important to look beyond being faster for the sake of being faster and actually look at how optimizations are truly making your life better. During the talk Gina runs down a list of what she calls the 7 habits of effective lifehackers (with apologies to Stephen Covey). Here’s the list of her seven items in bold, with my interpretation of each item following:

Have a system – Figure out what works for you to accomplish what you need to get done. This could be a system for processing your email daily or something simple like coming up with a surefire way to never forget your cellphone before you leave the house.

Get Things Out of Your Head – When you’re lying awake at night thinking about stuff, get up and write it down. Along the same lines if you see something outside during your day that you want to remember, write it down or use your camera phone so you don’t have to keep it in your head.

Put Stuff into Your System – You don’t need the perfect system, you simply need a system and you need to put stuff in that system. If your system is electronic, you can recover virtually anything later with search.

Parking on a Downward Slope – When you’re switching tasks, make it easy to switch back to the previous task. This is especially important at the end of the day – write a note to remember what the first thing you need to do tomorrow.

Build Strong Filters – implement filters to get rid of the stuff you don’t need. Whether it’s spam filtering or automated sorting, figure out ways to filter down to the stuff you actually need.

Clearing the Clutter – Get rid of the stuff you don’t need, only keep the stuff you need. If you have clutter that builds up, put it in a box in your closet or basement; if you don’t open that box 6 months later, throw it out or put the stuff on eBay.

Set Doable To Do Lists – Set goals that you can accomplish. Be very specific. Break down goals into subgoals so that you can accomplish parts and feel like you’ve accomplished something when you’re done.

Gina also recommends some great tools during her ETech talk. TextExpander for Mac users does auto replace of text (if you’re a Windows users, get ActiveWords for this function). QuickSilver automates a bunch of other stuff for Mac users (and ActiveWords can handle those tasks too). KeePassX (cross platform) is an encrypted solution for managing passwords (I like Roboform better, but also a great tool). And of course you can get a daily dose of great solutions at Lifehacker.com.

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