Comments on: Myth of the $12 Doritos Ad http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/ Jake on travel, China, food, life and tech Sun, 22 Nov 2009 18:45:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Ed http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-157 Ed Tue, 20 Feb 2007 06:03:36 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-157 I disagree with you Jake. You know your camera cost somewhere around $3K. Final Cut Pro doesn't cost just a couple of bucks nor the G5. Add to that the knowledge necessary to use Final Cut. If you're planning on getting into any business and you don't account the costs of your equipment, you're eventually looking at bankruptcy. I disagree with you Jake. You know your camera cost somewhere around $3K. Final Cut Pro doesn’t cost just a couple of bucks nor the G5. Add to that the knowledge necessary to use Final Cut. If you’re planning on getting into any business and you don’t account the costs of your equipment, you’re eventually looking at bankruptcy.

]]> By: Art http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-110 Art Wed, 14 Feb 2007 05:22:32 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-110 Jake, I'm with you. Just a social commentary that, too often, the perception is that it has to be paid for. Like building a PC from spare parts, or bringing it life with Linux. Not a $12 add, though. I agree. Jake,

I’m with you. Just a social commentary that, too often, the perception is that it has to be paid for. Like building a PC from spare parts, or bringing it life with Linux.

Not a $12 add, though. I agree.

]]> By: Barrett Phillips http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-94 Barrett Phillips Sun, 11 Feb 2007 01:46:09 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-94 Hi guys, i just wanted to first off thank you for the kind comments regarding our commercial, the response has been so humbling! Our reasoning behind listing the ad budget as $12.75 was because this was the cost that was incurred as a direct result of producing this spot. We have a G5 with Final Cut Pro, a JVC HD-100 and a few other things to help us along but these were all given to us or purchased before we even knew about the Doritos contest. I'm fairly certain that if a major production studio produced 10 ads that each had a budget of $200,000 and they had a $100,000 camera, that they wouldn't include that cost in every single ad's listed budget, as it wouldn't be a cost incurred as a direct result of the particular ad, being that it was only a one-time occurence. I could be wrong about this point, but it's what makes the most sense to me (and it's the reason we mentioned the budget the way we did). We certainly weren't trying to misrepresent ourselves in any way, it was simply our take on the situation. Regardless, we're all honored to even be where we are, and we're so thankful for the folks out there supporting us and our work. Thanks again! -Barrett Phillips Hi guys, i just wanted to first off thank you for the kind comments regarding our commercial, the response has been so humbling!

Our reasoning behind listing the ad budget as $12.75 was because this was the cost that was incurred as a direct result of producing this spot. We have a G5 with Final Cut Pro, a JVC HD-100 and a few other things to help us along but these were all given to us or purchased before we even knew about the Doritos contest. I’m fairly certain that if a major production studio produced 10 ads that each had a budget of $200,000 and they had a $100,000 camera, that they wouldn’t include that cost in every single ad’s listed budget, as it wouldn’t be a cost incurred as a direct result of the particular ad, being that it was only a one-time occurence. I could be wrong about this point, but it’s what makes the most sense to me (and it’s the reason we mentioned the budget the way we did). We certainly weren’t trying to misrepresent ourselves in any way, it was simply our take on the situation.

Regardless, we’re all honored to even be where we are, and we’re so thankful for the folks out there supporting us and our work.

Thanks again!
-Barrett Phillips

]]> By: andy http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-87 andy Wed, 07 Feb 2007 14:50:22 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-87 regardless of just the editing system used, so many things that go into a production which a professional would need to be accountable for, were left off their list that calling it a $12 commercial is a joke. regardless of just the editing system used, so many things that go into a production which a professional would need to be accountable for, were left off their list that calling it a $12 commercial is a joke.

]]> By: Jake http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-86 Jake Tue, 06 Feb 2007 17:38:51 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-86 Art: I'm well aware of open source editing solutions. What I'm not aware of is any open source editing solution capable of creating that commercial. And I never indicated that anything was stolen - someone footed the bill (parents, the school, a friend). Art: I’m well aware of open source editing solutions. What I’m not aware of is any open source editing solution capable of creating that commercial. And I never indicated that anything was stolen – someone footed the bill (parents, the school, a friend).

]]> By: Zoom-In Online http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-84 Zoom-In Online Tue, 06 Feb 2007 12:15:19 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-84 <strong>That Silly $12 Dorito's Commercial - What Goes In Your Budget?</strong> This year's Superbowl watch as much for the ads as for the sport (well by some anyway) was sadly lacking in that memorable stand out commercial that we all end up talking about. The fact of the matter is that... That Silly $12 Dorito’s Commercial – What Goes In Your Budget?

This year’s Superbowl watch as much for the ads as for the sport (well by some anyway) was sadly lacking in that memorable stand out commercial that we all end up talking about. The fact of the matter is that…

]]> By: Art http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/comment-page-1/#comment-83 Art Tue, 06 Feb 2007 12:09:40 +0000 http://www.jakeludington.com/life/2007/myth-of-the-12-doritos-ad/#comment-83 Right, because there's no open-source video editing software out there. "If you didn't pay for it, it must be stolen." It was a good argument -- right up to that point. Right, because there’s no open-source video editing software out there.

“If you didn’t pay for it, it must be stolen.”

It was a good argument — right up to that point.

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